A Place of Our Own

To launch the new Gucci Off The Grid grey colour variation, Gucci and A Vibe Called Tech collaborated on a film and photo series exploring the relationship between sustainability, design and Black joy.

Working with the filmmaker, Samona Olanipekun and photographer, Amber Pinkerton the project, depicts a beautiful Black couple living a carefree existence. It’s a story of presence that provides relief from daily worries and a dream of a utopia where the couple is free from the everyday weight of external pressures and anxieties. Words by Pavan Bivigou are a poetic exchange between the couple where they describe “Everything we love: sage, mountains, sunsets, patchoulis".

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GUCCI - To Me, You Are Beloved

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Art Fund - Reaching Black Audiences